LAURA LEONARD
WRITER | EDITOR | INSIGHTS CONSULTANT
Hi, I’m Laura! I’m the kind of person who likes to get in the weeds and get my hands dirty; the behind-the-scenes solution; the do the job, and do the job well type. With over a decade of experience working in marketing and insights for agencies, startups, and multinational corporations, I like to believe that I’ve learned a thing or two. While I have tried on many, many hats over the years, insights consulting, ghostwriting, and editing are the bread and butter of what I do.
WRITING
Crafting the perfect text.
- Case studies
- Blog posts
- Reports and presentations
- White papers
- Website copy
EDITING
Putting on a final polish.
- Copyediting
- Proofreading
- Line editing
- Substantive editing
INSIGHTS
Interpreting all that data.
- Brand awareness, positioning, and perception tracking
- Segmentation
- NPS and CSAT programs
- Product development and viability testing
- Pricing analysis
Work samples are available upon request. Feel free to send me a message!
Previous Experience
TELEVISION
STUDIO
DTC
STARTUP
RESEARCH
AGENCY
CONSULTING
FIRM