LAURA LEONARD

Hi, I’m Laura! I’m the kind of person who likes to get in the weeds and get my hands dirty; the behind-the-scenes solution; the do the job, and do the job well type. With over a decade of experience working in marketing and insights for agencies, startups, and multinational corporations, I like to believe that I’ve learned a thing or two. While I have tried on many, many hats over the years, insights consulting, ghostwriting, and editing are the bread and butter of what I do.

WRITING

Crafting the perfect text.

  • Case studies
  • Blog posts
  • Reports and presentations
  • White papers
  • Website copy

EDITING

Putting on a final polish.

  • Copyediting
  • Proofreading
  • Line editing
  • Substantive editing

INSIGHTS

Interpreting all that data.

  • Brand awareness, positioning, and perception tracking
  • Segmentation
  • NPS and CSAT programs
  • Product development and viability testing
  • Pricing analysis

Previous Experience

TELEVISION
STUDIO

DTC
STARTUP

RESEARCH
AGENCY

CONSULTING
FIRM